Roots herbal beauty products are based on thousands of years old Indian Ayurveda system of medicine. They are the result of ancient knowledge on plants and modern scientific knowledge on herbs provided by the Indian Institute of Herbal Sciences-- a pioneer in research on herbs for many decades. Most herbal beauty products in the United States and Europe are promoted as natural and pure even though the herbal content is less than 10%, and in most cases as little as 1%. Unlike those, Roots herbal products, as they claim, are completely natural and 100% pure with absolutely no chemicals, preservatives and artificial fragrances. The composition of Roots products is 100% pure dried powders of herbal plants mixed with essential oils. It is practically not possible to get any more natural than Roots.